Privacy Policy

1. Purpose of This Policy

People Vox places particular emphasis on the protection of personal data and respect for the privacy of individuals who visit its website dedicated to its public opinion research activities.

The purpose of this privacy policy is to transparently explain what personal data may be collected when you visit our site, fill out a form, download a resource, or subscribe to our communications, as well as how People Vox uses, stores, and protects that data.

Personal data is any information relating to an identified or identifiable natural person, either directly or indirectly: last name, first name, email address, phone number, IP address, job title, etc.

The data controller for the processing described in this policy is:

People Vox, 8 rue de Vidailhan, 31130 Balma (France)

SIREN: 530 169 036

If you have any questions regarding the protection of your personal data, you may contact our GDPR Officer at: rgpd@people-vox.com.

This policy applies to data processing related to the People Vox Études website. It does not cover data processing carried out as part of surveys and opinion polls conducted on behalf of our clients, which are subject to specific information notices.

2. What data do we collect?

We primarily collect the data that you choose to provide to us directly when you use our website.

When you contact us

Depending on the form you use, we may collect the following information:

your first and last name;
your work email address;
your phone number;
your job title;
the name of your company or organization;
its size and/or industry;
the type of service or assistance you are seeking;
the content of your request or message;
any other information you choose to provide us voluntarily.

Not all fields are required. The fields necessary to process your request are marked as such on the forms.

When you download a resource

When you request access to a white paper, guide, study, methodological document, or other resource offered by People Vox, we may collect certain professional information to enable us to provide you with this resource and to better understand the context in which it is of interest to you.

When you subscribe to our newsletter

Subscribing to our newsletter requires only that you provide your email address.

When you browse our website

Subject to your preferences regarding cookies and other trackers, certain technical information or information related to your browsing activity may also be collected, including:

your IP address;
the type of browser or device used;
the pages you visit;
the source of your visit;
your interactions with certain pages or content;
certain information used to measure audience size, website performance, or the effectiveness of our campaigns.

Trackers that are not strictly necessary for the site to function are only placed after obtaining your consent when such consent is required.

3. Why do we use your data?

People Vox processes your data solely for specific purposes and on an appropriate legal basis.

Purpose	Data Involved	Legal Basis	Main Retention Period
Responding to a request for contact, information, an appointment, or a quote	Identity, business contact information, company, job title, phone number (if applicable), content of the request	People Vox’s legitimate interest in responding to requests submitted to it and in developing its business relationships	Up to 3 years from the date of collection or the last contact from the prospect
To follow up on a request	Identity, contact information, company, job title, history of communications, and stated needs	People Vox’s legitimate interest in following up on a request and offering relevant services	Up to 3 years from the prospect’s last contact
To enable the download of a white paper, guide, study, or other resource	Identity and business contact information, company, job title, and information requested in the form	People Vox’s legitimate interest in making its content available and identifying professionals interested in its areas of expertise	Up to 3 years from the date of collection or the last contact initiated by the prospect
Sending professional communications related to People Vox’s activities	Last name, first name, email address, company, job title, and areas of interest derived from the form or the requested resource	People Vox’s legitimate interest when the individual is acting in a professional capacity and the communications are related to their professional activity	Until objection is raised or, failing that, 3 years from the date of collection or the last contact initiated by the prospect
Managing voluntary subscription to the People Vox newsletter	Email address	Consent	Until consent is withdrawn or in accordance with the retention rules applicable to prospects
Manage unsubscriptions and objections to communications	Email address and information regarding the objection	Compliance with our obligations and legitimate interest in ensuring the effectiveness of the right to object	For as long as necessary to ensure that the objection is permanently honored
Measuring website traffic and improving the site	Browsing data, technical data, online identifiers	Consent when required for the trackers used	Depending on the applicable duration for the relevant trackers and the settings in the cookie manager
To measure the effectiveness of our campaigns and, where applicable, carry out advertising retargeting	Online identifiers, browsing data, and interactions with the website	Consent	Depending on the applicable duration for the relevant trackers and platforms

The CNIL states that data relating to a prospect used for marketing purposes may be retained for three years from the date of collection or the last contact from the prospect.

4. What happens when you fill out a form?

Our website is primarily intended for professionals: executives, human resources managers, marketing directors, employee representatives, institutions, local governments, and other professionals who may be interested in our research and services.

When you fill out a form to contact People Vox, request a quote, schedule an appointment, or download a resource, we use the information you provide to respond to your request and follow up on it.

We may also use your professional contact information to occasionally send you information related to your business and People Vox’s areas of expertise, such as:

our news;
our studies and publications;
our new guides or white papers;
our articles and methodological content;
invitations to events or webinars;
information about our services and solutions.

These communications are intended for a professional audience and are related to the professional roles or interests that led to your interaction with People Vox.

Electronic marketing directed at professionals may be based on legitimate interest when the subject matter of the communication is related to their profession, provided that individuals are informed of this and have a simple and free means to opt out at the time of data collection and with each subsequent communication.

You may therefore object to the use of your contact information for commercial communication purposes at the time of collection or at any time thereafter.

Every electronic communication sent by People Vox includes a mechanism that allows you to unsubscribe.

We intentionally limit the frequency of our communications. People Vox prioritizes occasional, relevant communications over frequent solicitations.

5. Downloading Resources and Marketing Follow-Up

Downloading a white paper, guide, study, or other resource indicates an interest in a topic covered by People Vox.

When you download a resource, we may use the business contact information you provide:

to send you or provide access to the requested resource;
to send you other content related to the topic in question;
to contact you to better understand your needs or to introduce you to a People Vox service that may meet them.

This follow-up may take the form of an email sent by a member of our team. We do not use the fact that you downloaded a resource to send you communications unrelated to your professional activity or the areas in which People Vox operates.

You may opt out of these communications at any time.

6. Newsletter Subscription

When you specifically subscribe to our newsletter, the processing is based on your consent. Your email address is then used to send you news, analyses, studies, resources, events, and information related to People Vox’s activities.

You may withdraw your consent at any time by using the unsubscribe link included in each communication.

Withdrawing your consent does not affect the lawfulness of processing carried out prior to your withdrawal.

7. Do we use cookies and other trackers?

Our website uses various tools to enable its operation, measure its audience, and—with your consent where required—analyze the effectiveness of our marketing and advertising efforts.

In particular, we may use: HubSpot and HubSpot Analytics; Google Analytics 4; Google Tag Manager; Google Ads; LinkedIn Insight Tag; Meta Pixel.

Some trackers are strictly necessary for the website to function or to remember your preferences.

Other trackers, particularly those used for non-exempt audience measurement, advertising, or retargeting, are only activated after you provide your consent when required.

The CNIL notes in particular that trackers used for advertising purposes generally require prior consent and that a refusal must prevent their placement or reading.

You can accept, refuse, or configure these trackers using the HubSpot cookie manager available on our website. You can change your selection at a later time.

8. What tools do we use to manage your data?

HubSpot

Data submitted via the website’s forms is stored in HubSpot, which People Vox uses, among other things, to manage contact records, qualify inquiries, and create contact segments.

HubSpot offers regional hosting of its accounts within the European Union, specifically in Germany. However, the actual location of the account depends on the configuration of the People Vox account.

HubSpot also notes that certain limited processing activities, certain usage data, or certain processors may be located outside the primary hosting region.

Brevo

People Vox uses Brevo to manage certain mailing lists, send newsletters and other electronic communications, and handle unsubscribe requests.

Brevo states that the servers on which its databases are processed and stored are located within the European Union, specifically in France, Germany, and Belgium.

9. With whom do we share your data?

Personal data is accessible only to individuals and service providers who need it for the purposes described in this policy.

In particular, it may be processed by:

People Vox’s sales and marketing teams;
individuals authorized to administer the website;
HubSpot, for managing the website, forms, and contacts;
Brevo, for managing and sending electronic communications;
audience measurement and advertising providers such as Google, LinkedIn, or Meta, when the corresponding trackers have been authorized;
technical service providers necessary for the hosting, maintenance, and security of the website.

People Vox does not sell the personal data of its prospects and does not share its contact lists with business partners for their own marketing purposes.

However, we may be required to disclose certain data when a legal obligation requires us to do so or at the request of a competent administrative or judicial authority.

10. Is data transferred outside the European Economic Area?

People Vox prioritizes service providers and configurations that allow data to be hosted within the European Union whenever possible. However, some of the service providers we use are international groups or may engage subcontractors located outside the European Economic Area.

When processing involves the transfer of personal data to a country outside the European Economic Area, People Vox ensures that the transfer is governed in accordance with applicable regulations, including, depending on the situation, an adequacy decision by the European Commission, standard contractual clauses, or any other appropriate safeguards provided for by the GDPR.

11. How long do we retain your data?

People Vox does not retain personal data for longer than is necessary for the purposes for which it is used. Data relating to a prospect is generally retained for a maximum of three years from the date of collection or the last contact initiated by the prospect. A new active contact from you with People Vox may therefore trigger a new retention period. Data necessary to comply with an objection to marketing may be retained separately to prevent a person who has requested to no longer be contacted from being added back to a mailing list.

The CNIL recommends retaining only the information strictly necessary for this opt-out list for at least three years. When certain data must be retained to comply with a legal obligation or to enable the establishment, exercise, or defense of legal rights, it may be archived for the period strictly necessary for that purpose.

12. What are your rights?

In accordance with applicable regulations on the protection of personal data, depending on the specific processing activities involved, you may exercise:

your right to access your personal data;
your right to rectification when your data is inaccurate or incomplete;
your right to erasure in the cases provided for by the regulations;
your right to restrict processing;
your right to object to certain processing activities based on legitimate interests;
your right to data portability when the legal conditions are met;
your right to withdraw your consent at any time when processing is based on consent.

With regard to marketing communications, you may exercise your right to object at any time, without having to provide a reason.

You may exercise your rights:

By email: rgpd@people-vox.com

By mail: People Vox – GDPR Officer, 8 rue de Vidailhan, 31130 Balma (France)

To protect your data, we may ask you for additional information to verify your identity when there is reasonable doubt.

You also have the right to file a complaint with the French Data Protection Authority (CNIL) if you believe that the processing of your personal data does not comply with applicable regulations.

13. How do we protect your data?

People Vox implements appropriate organizational and technical measures to preserve the confidentiality, integrity, and availability of the personal data it processes and to restrict access to only authorized individuals. We also select our service providers based on the data protection and security safeguards they provide.

14. Changes to the Privacy Policy

This Privacy Policy may be amended to reflect changes to our website, our practices, the tools we use, or applicable regulations.

The date of the last update at the top of this page indicates the currently applicable version.

In the event of a substantial change affecting how we use your personal data, we will take appropriate measures to notify you when necessary.

Good decisions start with asking the right questions.