People Vox Q18©
Measurement of employee experience outcomes and perceived organizational performance (Employees × Organization)
For the past 15 years, People Vox has been analyzing employee-employer relationships and providing insights into the major trends shaping the world of work.
CUSTOMER FOCUS
Brand Awareness Survey: Measure Your Brand’s Impact and Image
Assess your visibility among your target audiences, understand the perceptions associated with your brand, and identify the factors that strengthen its differentiation and preference.
- Measure your unprompted, prompted, and top-of-mind brand awareness
- Identify the attributes, values, and perceptions associated with your brand
- Assess your positioning relative to your main competitors
- Identify the factors that build trust, consideration, and preference
More than 300 organizations like yours benefit from People Vox's research and consulting services
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UNDERSTANDING YOUR BRAND
Assess and improve your brand awareness and reputation
Our research helps you understand how your brand is recognized, perceived, and positioned among the audiences that matter most to you.
Assess your presence and your standing
Assess your brand's ability to come to mind—either spontaneously or upon prompting—both overall and among each of your priority target audiences.
Gain a Better Understanding of the Image People Associate with You
Identify the attributes, values, benefits, and perceptions that people spontaneously associate with your brand, as well as any discrepancies with the image you wish to project.
Clarify Your Competitive Positioning
Compare your brand’s visibility, image, and ability to stand out to better understand the reasons behind brand consideration and preference.
FROM KNOWLEDGE TO PREFERENCE
Connect brand awareness, brand image, and purchase intent
The People Vox brand awareness and image survey provides you with a comprehensive understanding of how your brand is known, understood, and evaluated by its various audiences. It helps you identify the perceptions that support your positioning, the elements that truly set your brand apart, and the levers that can strengthen brand consideration, preference, and recommendation.
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Map the brand journey: awareness, familiarity, consideration, preference, and recommendation
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Analyze the gaps among your audiences: customers, prospects, partners, regions, or priority segments
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Identify your distinctive assets: recognized benefits, attributed values, and truly differentiating elements
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Guide your decisions: brand platform, communication, positioning, customer experience, or sales strategy
SUPPORT
Comprehensive and personalized support
From defining objectives to presenting results, our consultants handle every step of the study and tailor the approach to your markets, your target audiences, and your future decisions.
01 | Defining the Scope of Your Study
Understanding your context, objectives, and target audiences in order to develop a research framework tailored to your specific challenges.
02 | Questionnaire Design
Developing or adapting the questionnaire while ensuring the clarity of the questions, methodological quality, and respondent experience to collect reliable and usable data.
03 | Defining the Sampling Plan
Determining sampling criteria and preparing the quotas and analysis segments necessary to obtain actionable results.
04 | Preparing for Data Collection
Configuring the survey, filtering rules, distribution lists, access permissions, and anonymization rules to ensure a successful launch.
05 | Data Collection and Field Monitoring
Secure collection of questionnaires, tracking of participation, adjustment of follow-up reminders, and support through the completion of the study.
06 | Data Analysis and Results
Descriptive data analysis, cross-tabulations, and advanced statistical analysis to identify trends, significant discrepancies, weak signals, and priorities for action.
07 | Findings & Recommendations
Production of clear and immediately actionable materials. Our mission: to transform raw data into shared insights and drivers for action.
FAQ
Frequently Asked Questions
Why Conduct an Awareness and Image Survey?
It allows you to measure your brand’s actual visibility, understand how your audiences perceive it, and identify the factors that enhance or limit its standing. The results can, in particular, inform your positioning, your communications, and your marketing priorities.
What is the difference between unaided awareness, aided awareness, and top-of-mind awareness?
Unprompted brand awareness refers to brands mentioned without any names being suggested. Prompted brand awareness measures recognition of a brand presented in a list. Top of Mind refers to the first brand spontaneously mentioned by the respondent.
Does an awareness study also measure brand image?
Both dimensions can be combined into a single measurement tool. Brand awareness measures how well the brand is remembered, while the brand image study explores the attributes, values, benefits, and perceptions associated with it.
How does our brand compare to its competitors?
The questionnaire may include a set of comparable brands. We then assess their level of brand awareness, the attributes associated with them, their ability to differentiate themselves, and their position in the consideration process.
Which groups can be surveyed?
The study can be conducted among customers, prospects, consumers, professionals, partners, influencers, or stakeholders. Multiple target groups can be surveyed and compared within the same study.
How many respondents are needed?
The sample size depends on the population under study, the desired level of precision, and the number of segments to be compared. We define the sampling plan and quotas based on the analyses you wish to conduct.
Can we analyze the results by target group or by region?
Yes. The results can be segmented according to criteria relevant to your strategy: customer profiles, markets, regions, countries, channels, length of relationship, or level of brand awareness.
How long does it take to complete the study?
The timeline depends primarily on the number of respondents, the data collection method, and the complexity of the questionnaire. A detailed schedule is established as soon as the scope of the project is defined. However, it typically takes between 4 and 8 weeks from the start of the project to the final delivery of the results.
How often should you measure your brand awareness?
A one-time assessment helps establish a diagnosis. Regular monitoring then makes it possible to track the brand’s progress, the impact of communication campaigns, and changes in its market positioning.
What position does your brand hold in the minds of your audiences today?
Let’s work together to design a study tailored to your markets, your target audiences, and the decisions you want to inform.